Wilson Learning Americas
Creating a Culture of Employee Engagement & Customer Engagement
Additional Resources
- “Creating a Culture of Employee Engagement”
originally published in Chief Learning
Officer, January 2011 - Employee Engagement Whitepaper
“83% of managers consider employee engagement critical to attracting and retaining customers, yet only about 21% of employees are fully engaged.” *
What’s the best way to build customer trust and loyalty in this tough competitive economy? The fact is that it takes great experiences to attract customers and keep them coming back. This means every employee must be fully engaged and committed to delivering consistently excellent service and products.
As a leader, you play a critical role in the customer experience. Creating a culture of employee engagement requires that leaders focus their efforts on five areas:
- Opportunity
- Personal Accountability
- Validation
- Inclusion
- Community
To engage employees with an inspiring vision, clear goals, and a collaborative mindset, leaders need to be able to execute a successful engagement strategy.
If you would like to learn how leaders can engage your employees to deliver the exceptional experiences needed to keep customers loyal to your company, please contact:
Wilson Learning at 800.328.7937 or send an e-mail to
* ASTD and Towers Perrin resource studies