Wilson Learning Americas
Life Sciences
Life Sciences is one of the fastest growing and most dynamic marketplaces, as well as one of the most challenging business environments in which to compete. Traditional sources of differentiation such as patent protection and speed-to-market can be short-lived. And not even the development and FDA approval of “blockbuster drugs” or medical devices can ensure long-term sales success. Pharmaceutical, biotech, and medical equipment organizations must be forward-thinking, nimble, flexible, and resilient.
Real Solutions
We have a Life Sciences Performance Group that is dedicated to helping pharmaceutical, health care, biotechnology, and all life sciences companies achieve a sustainable competitive advantage. This team includes former industry insiders and professionals, now working as performance improvement consultants, who understand the challenges life sciences organizations face because they’ve been there.
Educating & Training the Brand Sustainment Team: a Critical Success Factor
Sales ProfessionalsRepresentatives, Sales Managers, and Medical Liaisons |
Learning through Engagement (ILT and Virtual) Product and Disease State Learning Modules HCP Focused Value-Based Selling Skills Preceptorships Product Launch Execution Simulation and Gaming Sales Approach Sheet |
Healthcare ProvidersExecutive Hospital Leaders, KOLs, Physicians, and Nurses |
Informed and Committed Leadership Development Product and Disease State Learning Modules Patient Education Materials and Programs Speaker Materials Product Launch and Sustainment "The Experience" Health Care Providers Approach Sheet |
Marketing ExecutivesBrand Managers and Researchers |
Creative Execution and Life Cycle Management Strategic Integrated Communication and Consulting Effective Decision-Making and Presentation Skills Influencing and Negotiating Development of the Campaign Marketing Approach Sheet |
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Sales Effectiveness Solutions
- Move the salesforce from selling products to solving problems
- Build skills to differentiate, influence and negotiate
- Maximize teaming and collaboration
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Workforce Effectiveness Solutions
- Apply versatility to calls and internal communication
- Effectively manage interpersonal relationship with customers
- Develop an effective communication platform
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Leadership Effectiveness Solutions
- Consistently reinforce and maintain extending learning
- Blend coaching and leadership development opportunities that improve production
- Develop ability to lead high-performance teams
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Assessment and Development Solutions
- Attract and select top talent
- Identify rewards and consequences for high and low performance
- Measure impact of training on behavior and performance
- Revisit competencies and implement planned assessment