Negotiation Strategies to Reduce Conflict and Win Deals

The economy may be improving, but customers continue to push back on pricing.

Are your salespeople competing on price and giving away costly “value adds” to win sales?

If so, they are likely leaving good business on the table because they lack the confidence and skills to negotiate better, more profitable sales.

With the right preparation, your sales team can learn the art of negotiation:

• Identify the interests that drive buying decisions.
• Discover a wider range of options that aren’t apparent at first glance.
• Use proven principled negotiation techniques to align with customer interests.
• Gain agreements that benefit both parties and build stronger customer relationships.

To learn how you can achieve improved sales results through negotiation sales training, contact:
Wilson Learning at 800.328.7937 or send an e-mail to